NASHVILLE, Tenn. (Feb. 17, 2024) – Nashville Soccer Club unveiled today its new ‘615’ jersey, the club’s primary kit for the 2024 and 2025 seasons, during an event at GEODIS Park. The third primary jersey in team history celebrates both the individuality of Nashville SC fans and the communities the Boys in Gold call home, including 35 neighborhood and Middle Tennessee-specific jersey patches designed in partnership with local artist Cymone Wilder.
The jersey features a 615-emblazoned back collar and ‘Nashville’ wordmark “jock tag” on the jersey’s bottom left front. In a departure from the previous primary club jersey that was solid Electric Gold, the new iteration also features a solid Acoustic Blue stripe across the chest along with solid Acoustic Blue sleeve cuffs and piping. Additionally, the Boys in Gold will wear new Acoustic Blue shorts with the ‘615’ jersey for a majority of matches this season.
“Every season we try to find a unique element to celebrate our club, our city and our fans, and what better way than to recognize the neighborhoods that everyone lives and works in. Our club would not exist without all of the fans and partners that make up our community,” said Ian Ayre, Nashville Soccer Club CEO.
The patches, which represent the homes of 84 percent of Nashville SC’s 24,000 season ticket members, are available for purchase and will be worn on the field by Nashville SC players on opening day Sunday, Feb. 25 at GEODIS Park. The game worn jerseys from opening day’s ‘615 Match’ will be auctioned off later this year to benefit the Nashville SC Community Fund.
“This project has been the perfect mix of things I love: lettering, this city, and Nashville SC,” said Cymone Wilder. “Now I have to admit that a few years back, I was skeptical of the fan experience of Nashville SC, having never been to a game. But hoo boy, after attending my first game, did I find that my skepticism was misplaced. Nashville SC games are by far the most electric game and fan experience in the city. The game is exciting, the fans are diverse, the atmosphere is buzzing from start to finish. And so, when I was approached to work on this project I was beyond pumped to put my unique skillset to use. It was a fun exercise interpreting the vibes of each community into a unique word mark. I was able to incorporate a handful of niche visual references and mix in my signature exaggerated letterforms to create a collection (or patchwork, if you will) of the many pockets that represent this city.”
Nashville SC has been active in localities across Music City and the mid-state region that have been home to numerous community initiatives, including the Books Brothers Literacy Program, Grassroots Soccer, Impact Soccer, Kickstart to Reading, the Latino Essay Awards, Metro Social Services Toy Drive, M.N.P.S. P.L.A.Y.S., the Road to Opening Match Tree Planting project, and multiple mini pitches for kids to participate in the sport.
“As a club, we always strive to represent the true spirit of Nashville on and off the pitch,” said Brandon Hill, Nashville Soccer Club Head of Community Engagement. “The new ‘615’ kit highlights the diverse collection of neighborhoods that form Nashville and our surrounding communities, allowing fans to showcase their love for the cities and towns that make Middle Tennessee special.”
The club’s official banking partner, Renasant, returns for a fifth season as the team’s official jersey sponsor, with its wordmark proudly displayed directly below the new solid Acoustic Blue chest stripe. The Hyundai Motor Company returns for a fourth season as the team’s primary sleeve partner.
The new ‘615’ jersey and 35 patches are available for sale online at NashvilleSC.com and at the club’s team store located at GEODIS Park. The week of February 19, 2024, the NSC Mobile Store will be visiting neighborhoods across Music City to provide fans and residents with additional purchase opportunities (more info here). Limited tickets remain for the 2024 MLS Season Opener at GEODIS Park on Sunday, Feb. 25 at 4 p.m. CT against the New York Red Bulls and can be purchased here.
List of 35 neighborhood and Middle Tennessee-specific jersey patches:
Antioch
Belle Meade
Bellevue
Berry Hill
Bordeaux
Brentwood
Clarksville
Donelson
Downtown
East Nashville
Edgehill
Franklin
Gallatin
Germantown
Green Hills
Hendersonville
Hermitage
Hillsboro Village
Lebanon
Madison
Melrose
Mt. Juliet
Murfreesboro
Nolensville
North Nashville
Old Hickory
Smyrna
South Nashville
Spring Hill
Sylvan Park
The Gulch
The Nations
Wedgewood-Houston
West End
12 South
